We all realise that our presence online is a reality nowadays. Even the most untethered among us has some kind of profile online, if only a gmail address, or a Facebook account. But what do we do if we want to harness and groom our online presence and determine what people find if they discover us online?
Well, there are a number of things that are important, but if we go through each and every one right now your brain might explode. That wouldn’t be helpful.
But here’s something really simple that you can do right now. 20 minutes or less, and you will be done. Believe me, if not now, you will be thankful later that you did.
What is it?
STAKE YOUR CLAIM TO YOUR NAME!
(or the name of your company or your brand or your product)
Your name is precious. It locates you. It can define you.
When people look for you on the internet. Google is a mini-king if you did not already know. People actually believe what Google delivers to them.
Who turns up if your name is searched?
I discovered that a Cedartown convict was one of the nice characters who shared my online profile when people looked for “David Lee Martin”. Mmmm, maybe I should do something to change that.
Here’s the pic of my namesake. Not sure I would want to buy from him, or invite him to speak in my church?
But how do we craft the virtual real estate and make it our own. How do we determine and sculpt the results that people see when they look for us online?
Here’s the rub. It’s gonna take some time. But every journey begins with the fist wise steps. Wise, I said.
Consider what you want to be famous for. Decide your destination before you take your first step. And then move forward.
Don’t do this!
Often it is the first steps that are the most intimidating. We second guess ourselves so much, questioning whether anyone would ever want to listen to what we have to say any ways, and in doing so stall and postpone getting things in place.
Let me assure you. If you don’t move now, you may regret it later.
Then do this!
Online real estate is precious, and you need to stake your claim to your name! Whether it is your personal name, business name, brand – whatever.
Do the following at the nearest opportunity:
- Set up a Twitter account
- Set up a Facebook fan page
- Set up a Gmail and Google plus account
- Set up a LinkedIn account
If at all possible get your actual name on these platforms. Don’t go for some strange obscure, “Chubbycheeks576”, kind of name.
There are other platforms that can be helpful too such as Pinterest, Flickr and Instagram